The perfume, through a beautiful representation of Ireland, encapsulates and mirrors the unique emotional experience that is in the W.B.Yeats poem ‘The Lake Isle of Innisfree’ (a copy is found inside the carton). This could be explained as follows: In a world that is so uncertain and dramatically changing, that which means something is increasingly important to people. To listen to our hearts, to realise what is really meaningful is very compelling (see final line of poem embossed on the heart-shaped bottle).
In an increasingly sophisticated and frenetic world (e.g. people at travel terminals, airports, rushing around) we should try and create balance and harmony in our lives by drawing on the peace and calm of nature to help us establish our priorities in the world.